Campaigns

A campaign is a container for a promotion: a name, a time window, and a targeting scope. Use it to answer one question — did this promotion drive extra sales, and at what margin cost? Marketing → Campaigns lists them and their status.

A campaign does notneed a discount. If you run a single-store promotion that the POS can't discount on its own (DK applies discounts to every till at once), create a campaign scoped to that store and category anyway — you still get the sales measurement.

Creating a campaign

1. Click New campaignand give it a name and window (start / end). Leave the window open if it's ongoing.
2. Stores — tick the stores it runs in, or leave empty for the whole chain. The stores you pick also drive the whole-store halo view.
3. Products — narrow the targeted set by brand or other attributes, category, supplier, or hand-pick individual items. Leave everything blank to target all products.
4. Default comparison — choose how performance is measured by default (you can switch it later on the campaign page).

Measuring performance

The campaign page shows two scorecards over the campaign window, each compared to a baseline:

• Targeted scope — sales of the products the campaign targets, in the scoped stores. Revenue (shown both including and excluding VAT), units, gross margin, and (when discounts are attached) the estimated margin you gave up. The daily chart and tables show revenue including VAT, so they add up to the headline card.
• Whole store (halo) — all sales in the scoped stores. This catches the basket lift from extra footfall, not just the promoted items. Shown when the campaign is scoped to specific stores.

Switch the baseline with the Compare against chips: the prior period (same length, immediately before), the same period last month (day-of-month aligned, so June 1 compares to May 1), the same period last year, or another campaign you picked.

Linking discounts

When you apply a discount on Marketing → Discounts, pick a campaign in the Campaigndropdown. Linked discounts appear on the campaign page and feed the "discount given up" estimate. Discounts created before campaigns existed keep their old text label and still group together.