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W&O
Furniture · Composite story
Wend & Oak
6 showrooms · ~8,400 SKUs · NetSuite

Furniture has 14-week lead times and zero room for error.

The story

Wend & Oak's six European showrooms each carry a slightly different mix of mid-century and contemporary furniture. Long lead times mean every wrong call costs three months. Stokk's per-location replenishment treats each showroom as its own market, sizing orders against the demand that showroom actually sees. Fulfilment runs through Shopify B2C and showroom-direct sales — both pick from the same plan.

Furniture has 14-week lead times and zero room for error. We used to over-order to be safe, then write down what didn't move. Stokk's purchasing brief sizes each week against the showroom we're actually shipping out of, not a national average. Inventory is leaner and we haven't missed a delivery date in five months.
Adam Riise
Operations Director
Wend & Oak · 6 showrooms · ~8,400 SKUs · NetSuite

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